Sometimes it pays to eavesdrop. It's not hard these days, when it seems as if everybody is conversing on their phones while shopping. I was at Target this week (one of at least 4 trips) and overheard a young mom talking to a friend on her phone while strolling through the ladies clothing area. I usually try to tune these conversations out, but something she said grabbed my attention...the words "spanx", "swimsuit", and "fabulous". (Screeching of tires sound here). What was that?
Yes, it's not three words one often hears in a single sentence. But it caused me to turn my cart around and follow this young woman to the section I have been rolling my eyes at for at least a month (seriously...bathing suits on display in February???). Entering a swimwear section is like being sucked into the Bermuda triangle. Some women never make it out alive.
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| Why are swimwear area dressing rooms so dark and dingy? And that horrible fluorescent lighting... |
I hate swimsuit shopping. Really hate it. Get my drift?
I wasn't even at Target to shop for myself. But something deep within me said "Face your fears, you must." So channeling my inner Yoda, I ventured into into the deep abyss. The treasure I soon found was a swimwear line called "(love your) Assets", made by the wonderful Sara Blakely. She is the genius who invented Spanx, who also has a more inexpensive line of shapewear at Target called "Assets". I recommend them to clients all the time.
The swimsuits in her line are really cute, but best of all they have a slimming liner to trim the tummy and hips. Some of the suits also maximize the bust (even better!). They are priced at $49.99 and are going fast. I had to hit 2 stores to find my size in the style and color I wanted. Some may think the price is too high for Target, but the suits are well made and very flattering. A few styles even have really adorable built-in skirts.
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| Assets Tankini |
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| Assets Halter Swimdress |
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| Assets Push-up one piece |
The best part of this story? I found a swimsuit and coordinating cover-up in one glorious shopping trip. (Plus great lighting in the dressing rooms!) No anxiety, no fuss, and no tragic downward spiral in self-confidence. I survived the Bermuda triangle of swimsuit shopping.
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| Assets one-piece in bloom print. What I will be wearing at the pool this summer. |
Here's the link to see the entire Assets collection:
http://www.target.com/sb/women-clothing-swimwear/ASSETS-174-by-Sara-Blakely-174/-/N-5xtbwZ5t1wo
Here's a little silliness just for you:
Happy Shopping!
Cari
Assets photos courtesy of Target.com











































